5 Buzzwords of E-Commerce Platforms, Explained

Today, new words are being thrown at you from left right, and center, it’s only normal for the need of some clarification as to what each of these e-commerce buzzwords mean. 

We’ve listed some of the most important terminology you need to know about the digital commerce platform world. 


There are two types of commerce tech stacks, one that we call Headless, and the other Traditional Commerce. To fully understand which method will provide a better solution for your business, you first need to know what they are both capable/incapable of achieving.

Headless explained

  • This approach offers businesses enhanced flexibility in customizing the appearance of their final product (what the customer sees). The headless architecture allows for easier implementation of frontend changes, granting companies the freedom to modify and update their user interfaces without significant constraints or disruptions to the backend functionalities.

Traditional commerce explained

  • The front and backend are tightly combined, undetached, making any alterations to the user interface a complex and time-consuming process.  

Companies can quickly adapt to changing trends, A/B test different user interfaces and promptly implement user feedback to enhance the overall user experience.

However, in a headless setup, the frontend is decoupled from the backend, meaning that the presentation layer is detached from the underlying business logic and data management. With this decoupled approach, businesses can now experiment with various frontend designs, layouts, and features without the risk of affecting core functionalities.

Developers can work independently on the frontend, rapidly deploying changes and updates without waiting for the backend team to make corresponding adjustments.

The efficiency of the headless architecture

  • Support multiple sales channels,
  • Freedom to innovate,
  • Instant optimization,
  • Save time and cost.

Packaged Business Capabilities (PBCs)

The building blocks for application product suites and custom-assembled application experiences.

According to Gartner, Packaged Business Capabilities (PBCs) are software components that represent a well-defined business capability, functionally recognizable as such by a business user. Technically, a PBC is a bounded collection of a data schema and a set of services, APIs, and event channels. 

Businesses can conveniently opt for and interchange service providers to address specific functionalities. It is a modern approach to selecting best-of-breed commerce components and composing them into a bespoke solution built for specific business needs.

The well-implemented PBCs are functionally complete to ensure autonomy (no critical external dependencies, no need for direct external access to its data). 


A composable digital commerce platform is built in a way that helps businesses ‘compose’ a solution that best fits their requirements using only the tools/features/solutions they need.  Separate parts can be put together to make big, complex systems.

Composability allows you to scale. When you want to grow your business – all you do is add more Legos to your creation.

Think of it like building with Lego pieces – you can connect them in different ways to create something bigger without starting from scratch. This idea helps make platforms flexible, easy to work on, and efficient to maintain. It also impacts your TCO, only paying for what you need and when you need it.

To read more about composability, download our white paper here.

Unified Commerce

In a nutshell, Unified Commerce connects all your sales channels and trading networks with integrated inventory, order processing, and fulfillment to provide a consistent customer experience across all touchpoints. What else? It enables you to track your performance across channels and geographical locations which as a result ensures better data-driven decision-making. 

True Unified Commerce consolidates back-office procedures into a centralized platform where each data process related to the customer experience can be handled.

You need Unified Commerce if you intend to…

  • Orchestrate all your data and content across multiple channels through a centralized administration point,
  • Deliver unified and seamless cross-channel shopping for both your online and offline customers,
  •  Have a single management center to automate and streamline order processing across numerous channels in every direction,
  • Sell your products in all marketplaces, not just your own sales channels,
  • Be a multinational brand with multiple stores worldwide and want to turn  each of them into a distribution center, 
  • Turn your sales channels into a marketplace by selling not only your own products but also those of various vendors,
  • Have a specific platform enabling you to stream live commerce events, 
  • Run all of these possibilities and much more simultaneously – you’ll need to go composable. 

Cloud Native

Cloud-native refers to the software methodology of creating, launching, and overseeing modern applications within cloud computing settings. Today’s businesses aim to construct applications that are remarkably adaptable, scalable, and robust, enabling swift updates to meet customer requirements.

This goal is achieved by utilizing up-to-date tools and methodologies specifically designed to facilitate application development on cloud-based infrastructures. Such cloud-native innovations empower rapid and frequent application adjustments without disrupting service provision, furnishing those who embrace them with a cutting-edge, competitive edge.

Businesses can attain a competitive edge through various means when they opt for cloud-native platforms.

Enhance operational efficiency

Cloud-native introduces agile methodologies like DevOps and continuous delivery (CD). Developers leverage automated tools, cloud services, and modern design principles to swiftly construct scalable applications.

Minimize expenditures

Embracing the cloud-native paradigm eliminates the need for significant investments in procuring and maintaining expensive physical infrastructure. This leads to substantial long-term reductions in operational costs. Moreover, the cost efficiencies stemming from the construction of cloud-native solutions might also extend to benefit your clients.

Ensure uninterrupted availability

Cloud-native technology empowers businesses to construct robust and exceptionally available applications. Upgrades in features do not trigger downtime, and they can effortlessly expand application resources during peak periods to ensure a favorable customer experience.

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