Designing E-Commerce Success: Unleashing the Power of UI/UX Author: Onur Bulakbaşı Head of Akinon Agency Online shopping has already become the norm. The success of an e-commerce business heavily relies on the user experience (UX) and user interface (UI) design. They are essential for any e-commerce website or app, as it determines how easy and enjoyable it is for customers to navigate and [...] Read more
Mastering the Sales Season: Tips to Prep Your E-commerce Business for Success The days are getting shorter, the air is crisper and colder, and you can feel the excitement accumulating everywhere around the world —it's the sales season approaching! With events like 11.11, Black Friday, and Cyber Monday just around the corner, e-commerce businesses are gearing up for a shopping frenzy. But, as the saying goes, "Failing [...] Read more
Mastering Omnichannel: A Guide to Seamless Integration of Online and Offline Commerce Tips for Organizational Readiness for Bridging Online and Offline In the realm of omnichannel strategies, the obstacles often arise internally, with organizational challenges overshadowing technological ones. Businesses frequently struggle with issues like employee adoption, logistical complexities, and competition among various sales channels. However, for achieving omnichannel success, technology must seamlessly align with your organizational readiness. [...] Read more
5 Buzzwords of E-Commerce Platforms, Explained Today, new words are being thrown at you from left right, and center, it’s only normal for the need of some clarification as to what each of these e-commerce buzzwords mean.  We’ve listed some of the most important terminology you need to know about the digital commerce platform world.  1. Headless There are two types [...] Read more
How to Use ChatGPT for E-Commerce? This article has been written, dare we say, using ChatGPT. In recent months it has been impossible to spend a day without reading something about ChatGPT, with businesses and individuals experimenting with its possibilities, experts talking about trends and endless interpretations of what can and cannot be done with it. How to use ChatGPT for [...] Read more
How to Replatform Your Digital Commerce In 6 Clear Steps As the digital world is fast-evolving, it is becoming even more vital to stay current with the latest developments in that industry to maintain a competitive edge. If the idea of replatforming hasn’t crossed your mind yet, and you’re finding it difficult to keep up with the world of digital, now’s the time to act. [...] Read more
The 360° Effect: Live Commerce Omnichannel Marketing Live Commerce, also known as ‘’live shopping’’ in more familiar terms, is transforming today’s customer shopping experience. The exponential growth of this tool manifested from the very beginning of Covid-19 when all things converted to digital, even the therapeutic activity of retail shopping. Businesses turned to their social channels and e-comm stores and surged their [...] Read more
Live Commerce: What E-Commerce Managers Need to Know Social media has been utilized extensively with written, image, and video communication over multiple platforms. Retailers and businesses involved with social media are armed with one of the most powerful tools that revolve around trends and influential content. Blog topics: Which industries can benefit from live commerce? The impact of live commerce with influencer marketing [...] Read more
7 Important Digital Commerce Must-Haves During Ramadan Does your platform have what it takes? What makes Ramadan or any other important event/holiday successful in digital commerce? It all comes down to owning a composable platform that can offer a vast range of capabilities and advanced commerce cloud functions. 1. HIGH-SPEED WEB PERFORMANCE WITH NEAR ZERO DOWNTIME During high-traffic shopping events such as [...] Read more
The 6 Pitfalls To Avoid When Launching Your Digital Commerce I wanted to share some learnings that could be useful when launching your digital commerce. Or, more precisely, what not to do. 1. ISOLATING YOUR PHYSICAL STORES FROM ONLINE It’s no secret that customers use multiple channels for shopping. Being able to support omnichannel is, however, different to having a system that provides an easy [...] Read more