Which does your ecommerce business need?
Brands, retailers, and any trading business need to assess their requirements and the implications of marketplaces. However, there are some scenarios where a marketplace may not be the right solution and other options can solve the issues a company may face. Hence, a thorough audit and understanding of the underlying use cases is needed.
This white paper intends to clarify the concept, help you start assessing your needs and, in essence, give you a view of what may be the most suitable solution for each case.
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