How Unified Commerce Supercharges Productivity and Impact
We are often amazed at the dramatic change our solutions make to the day-to-day lives of individuals in our customers’ organizations. Unified commerce, with its focus on integrating all aspects of business operations into a seamless and cohesive platform, significantly impacts numerous roles. Regardless of whether direct consumers, business customers or both segments are served, unified commerce boosts effectiveness.
Here are the top roles we found among our customers who report big gains.
Business Development Manager:
Unified commerce enables access to a comprehensive view of customer data, including past purchases, preferences, and interactions across various channels. This enhanced visibility allows them to identify new business opportunities more effectively and tailor their outreach strategies based on customer insights. With unified commerce, Business Development Managers can collaborate closely with other teams, such as marketing and sales, to leverage data-driven strategies for lead generation and customer acquisition.
Sales Representative:
Real-time access to customer information, inventory levels, and pricing across all channels are game-changers. This enables them to provide personalized recommendations, streamline order processing, and offer consistent pricing and promotions to customers regardless of the channel they choose. Sales Representatives can leverage unified commerce platforms to track customer interactions, manage leads, and coordinate with other departments to ensure seamless sales processes and enhance customer satisfaction.
Customer Success Manager:
Consistent experience to customers throughout their journey is key. By accessing a single view of customer data and interactions across all touchpoints, Customer Success Managers can proactively address customer needs, anticipate potential issues, and offer personalized support and recommendations. Unified commerce platforms facilitate collaboration across departments, allowing Customer Success Managers to work closely with sales, marketing, and product teams to advocate for customers’ needs and drive continuous improvement in product offerings and service delivery.
Supply Chain Manager:
Unified commerce revolutionizes supply chain management by providing real-time visibility into inventory levels, demand forecasting, and order fulfillment processes across all channels. Supply Chain Managers can optimize inventory allocation, streamline procurement, and coordinate logistics more effectively to meet customer demand and minimize fulfillment costs. Unified commerce platforms enable seamless integration with suppliers, distributors, and logistics partners, allowing Supply Chain Managers to monitor and manage the entire supply chain ecosystem from a single interface.
Transformation manager:
By integrating online and offline channels, data becomes centralized, enabling managers to gain holistic insights into customer behavior and market trends. This comprehensive view empowers transformation managers to strategize and execute transformative initiatives more efficiently. The goal is to implement cohesive strategies across all touchpoints, ensuring consistent customer experiences and optimizing operational efficiency. Real-time analytics and adaptable systems facilitate agile decision-making, allowing managers to quickly respond to changing market dynamics and drive continual improvement in the organization’s transformation efforts.
E-commerce Manager:
Delivering a seamless and personalized shopping experience to customers across all digital channels is the goal of e-commerce managers. By integrating e-commerce platforms with other business systems, such as CRM, inventory management, and marketing automation, E-commerce Managers can leverage customer data to personalize product recommendations, optimize pricing and promotions, and streamline checkout processes. Unified commerce platforms also enable E-commerce Managers to track and analyze customer behavior, measure the effectiveness of marketing campaigns, and iterate on website enhancements to drive conversion and revenue growth.
Marketing Manager:
Unified commerce transforms marketing strategies by providing a unified view of customer data, insights, and interactions across all channels. Marketing Managers can leverage this comprehensive data to segment audiences, personalize messaging, and deliver targeted campaigns that resonate with customers’ preferences and behaviors. Unified commerce platforms enable Marketing Managers to orchestrate omnichannel marketing campaigns, track attribution across touchpoints, and optimize marketing spend to maximize ROI. By collaborating with other departments, such as sales and customer success, Marketing Managers can align marketing efforts with business objectives and drive growth through integrated marketing initiatives.
Product Manager:
Developing and launching products that meet the evolving needs and preferences of customers boost profitable growth. By leveraging data insights from unified commerce platforms, Product Managers can identify market trends, gather customer feedback, and prioritize features that deliver maximum value and differentiation. Unified commerce platforms facilitate cross-functional collaboration, allowing Product Managers to work closely with sales, marketing, and engineering teams to define product requirements, set development timelines, and ensure successful product launches. Product Managers can also track product performance, monitor customer satisfaction metrics, and iterate on product enhancements to drive continuous improvement and innovation.
Finance Manager:
Unified commerce transforms financial management by providing real-time visibility into sales, revenue, and expenses across all channels. Finance Managers can access consolidated financial data from unified commerce platforms to track cash flow, monitor profitability, and analyze key performance indicators. By integrating financial systems with other business applications, such as CRM and inventory management, Finance Managers can automate financial processes, streamline reconciliation, and ensure compliance with regulatory requirements. Unified commerce platforms enable Finance Managers to generate accurate financial reports, forecast future financial performance, and make data-driven decisions to optimize resource allocation and drive business growth.
IT Manager:
Unified commerce revolutionizes IT management by providing a centralized platform for integrating and managing all technology systems and applications. IT Managers can leverage unified commerce platforms to streamline IT infrastructure, reduce complexity, and enhance scalability and flexibility. By implementing robust security measures and compliance controls, IT Managers can mitigate cybersecurity risks and safeguard sensitive data across all channels. Unified commerce platforms also enable IT Managers to support cross-functional collaboration, facilitate data integration, and drive innovation through the adoption of emerging technologies such as artificial intelligence and machine learning.
Operations Manager:
Streamlining business operations and delivering exceptional customer experiences across all touchpoints are profit enhancers. By integrating operational systems, such as order management, inventory control, and fulfillment, into a unified platform, Operations Managers can optimize processes, reduce manual errors, and improve operational efficiency. Unified commerce platforms enable Operations Managers to track and manage orders, inventory, and logistics in real-time, ensuring timely delivery and fulfillment of customer orders. By collaborating with other departments, such as sales, marketing, and supply chain, Operations Managers can drive alignment and coordination across the organization to achieve operational excellence and drive business growth.
What are you seeing?
By providing a unified and integrated platform that enables seamless collaboration, personalized experiences, and data-driven decision-making, unified commerce is re-defining these roles. More importantly, with unified commerce, it is easier to remind all participants of the need to work towards the same goal instead of channels being silos and behaving like internal competitors.
What other roles have you seen impacted by unified commerce?
