- CAPABILITIES
What makes Ramadan or any other important event/holiday successful in digital commerce? It all comes down to owning a composable platform that can offer a vast range of capabilities and advanced commerce cloud functions.
During high-traffic shopping events such as Ramadan, fast website loading speed is imperative for e-commerce businesses. A slow loading speed can result in customer dissatisfaction, abandoned carts, and lost revenue. A rapid and agile website contributes to a smooth customer shopping experience, enhancing conversion rates and high customer satisfaction. This highlights the importance of optimizing platform performance during peak traffic periods in e-commerce. It especially comes in handy when Ramadan campaigns are live – such as Suhoor and Iftar promotions when a sale is for a limited time only and web traffic hits a peak. A smooth, high-performing and fully functional storefront will handle this peak.
An advanced Order Management System (OMS) empowers e-commerce retailers to extend a plethora of delivery alternatives and bolster inventory visibility across all sales channels and warehouse(s). Akinon, for example, offers these options, including standard shipping, express shipping, same-day delivery, and incorporates various omnichannel strategies like BOPIS (Buy Online Pick Up In-Store), S2S (Store-to-Store) transfers, and STS (Ship-to-Store) – resulting in an enhanced customer experience and ensuring last-minute shoppers can get their present on time.
A native app generator is a software solution that enables e-commerce organizations to develop a mobile application tailored to a specific OS (Operating System), such as iOS or Android. The application must feature an intuitive UI (User Interface), rapid load times, swipe-to-scroll functionality, streamlined navigation, and a responsive layout. These features guarantee customers a superior mobile shopping experience, which is critical in light of the expanding number of consumers who prefer mobile commerce. This, in turn, contributes to the advancement of unified commerce by providing a seamless and convenient shopping experience across multiple channels. See our customer A101 success story.
Product Information Management (PIM) is a centralized repository of all product data that streamlines and guarantees that the product details, such as technical specifications and attributes, are accurate and consistent across all sales touchpoints. High-quality, descriptive product imagery is also a critical component in facilitating informed purchasing decisions by customers. Providing customers with precise, up-to-date product information can increase sales, increase customer satisfaction, and build trust for online shoppers.
Customers anticipate a secure and straightforward checkout process when engaging in online shopping. During Ramadan, customers tend to shop more especially at peak times such as iftar and suhoor when limited time offer campaigns are live. More shopping requires the options of more payment methods to offer customers convenience. An optimal e-commerce solution should allow retailers to offer various payment options, such as credit cards, PayPal, and other secure payment methods. This presents customers with flexibility and convenience when choosing the payment method that they are most comfortable with and reduces the risk of abandoned carts.
This refers to the capability for customers to specify and personalize the attributes of a product, making them unique. An SKU (Stock Keeping Unit) configuration platform enables e-commerce retailers to present a multitude of choices and configurations of a product. This can be facilitated through an intuitive UI (User Interface) where customers can select their preferred options, such as size, color, and composition, or add embroidery of initials on the purchased item. The feature is often seen as a differentiator between sellers, and customers are more likely to opt for a customized product and engaging experience.
Allowing customers to see and understand what they buy, explained by an expert, beats most product descriptions. Many retailers and brands successfully implement live shopping (Live Commerce) events with limited-time campaigns that engage buyers, generate increased sales, reduce consideration period, and lower returns. An e-commerce platform with Live Commerce capabilities out of the box enables businesses to set up such experiences at record speed without needing expensive third-party involvement. Besides, online shopping is becoming more popular than visiting stores during Ramadan – shoppers who are fasting – even those who once preferred physical stores, will opt to shop online. Offering that physical store transparency online, using Live Commerce will give customers an all-in-one experience.
During Ramadan, e-commerce companies often experience a surge in traffic which can lead to technical difficulties and limitations. Akinon cloud-based infrastructure enables businesses to handle significant traffic and transactions without constraints. Their scalable solutions support your operations to handle the increased demand, preventing website crashes, slow load times, and other issues leading to dissatisfied customers and fewer sales.
Akinon’s platform is equipped with customizable tools and features. It supports multi-channel sales, which encourages businesses to tailor their operations according to their requirements and reach customers through preferred channels; an essential factor during busy shopping periods like Ramadan, the more presence and availability, the more convenience and sales.
