Customer Success
Story: Atasay

Atasay is a Turkey-based jewellery establishment founded in Denizli's Çivril district in 1937. Since then, Atasay has transformed from a tradesman to industrialised production, and has become a master jewellery designer. Book a demo
Challenges
In need of a solution to launch the create your own wedding ring for MyLoove.
In need of an option to select matching wedding rings (his and hers) with a shop the look feature.
In need of custom options such as measurements, engraving and so forth.
In need of creating variants by weight, which will give customers cost transparency.
In need of a scalable and easy-to-use storefront with a headless architecture for faster time-to-market.
In need of a high-performing website with zero downtime during peak shopping events.

Atasay set its goal to offer customers the finest shopping experience using customisability as an advantage to attain the lead in the industry.

Capabilities
Headless Commerce A quick-to-implement decoupled technology that caters perfectly to a growing B2C business model where fast time-to-market is essential to maintain customers' attention with frequent front-end development.
Scalable High, Performing Storefront Fast web performance built with development teams in mind. A perfect solution with low crash risk during peak shopping times such as wedding season.

Atasay has become a noticeably unique choice of brand in luxury goods and jewellery.

Results YEAR-OVER-YEAR GROWTH
2021-2022
46.72% Brand Revenue
37.66% Order Volume
21.44% Avg. Order Value
Better Commerce, Better Conversion More online orders and improved customer experiences with configurable SKUs. Engaging customers in the selection process makes each purchase unique. I.e. Ring engravement, carat and weight variations.
Meeting Customer Demands Encourage customers to buy bundle products by offering complimentary products together, such as matching engagement/wedding rings for partners.
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